Old School is Hiring a Paid Media Specialist
Job purpose:
The Paid Media Specialist runs paid media for our global ecommerce site, with Meta as the main priority and Google and TikTok behind it. This is a senior, hands-on role for someone confident spending large budgets. You live in our unit economics: what a customer is worth, what we’ll spend to win one, and where break-even sits in each market. You trust your instincts, pull budget fast when something isn’t working and double down when you spot an opportunity. You partner with the Ecommerce Creative Strategist, who owns what we say. You own what we spend, and you turn the numbers into insights the team can act on.
Requirements:
- 3 to 7 years in social media, with at least two years owning strategy for a brand, retailer or agency client.
- A track record of running several accounts at once, each with its own audience and approval chain.
- Fluency in platform analytics: Meta Business Suite, TikTok Studio, YouTube Studio. You can read a retention curve and show a creative decision that changed because of it. Strong briefing: you can turn a business goal into a brief a designer or editor can act on without a follow-up call.
- Hands-on experience running creators and influencers: seeding, briefing, usage rights and disclosure. Working knowledge of social search and how people find brands inside TikTok, Instagram and YouTube.
- A clear communicator who can put numbers in front of creatives without losing them, and push back on a senior idea with evidence.
