Email Marketing Expert and Newsletter Writer for Trainrobber | Remote SA
Full job description
Please note that applications on Indeed will not be considered. Please apply via the application link below.
We are seeking a talented and creative_ Email Marketing Expert and Newsletter Writer_ to join our growing real estate tech company! (Fully Remote Role)
The ideal candidate will be a passionate and strategic communicator with a strong understanding of email marketing best practices. You will be responsible for crafting compelling email content that drives engagement, brand awareness, and conversions.
Responsibilities:
- Develop and implement an email marketing strategy:
- Identify target audiences and segment email lists for personalized campaigns.
- Craft compelling subject lines and pre-header text to boost open rates.
- Design and build engaging email templates that are mobile-friendly.
- Content creation:
- Write clear, concise, and persuasive newsletters, promotions, and welcome sequences.
- Tailor content to specific audiences and segments.
- Maintain brand voice and messaging consistency across all communications.
- Optimization and analysis:
- A/B test different email elements to optimize performance.
- Monitor key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates.
- Analyze results and provide data-driven recommendations for improvement.
- Collaboration:
- Work closely with the marketing team to develop and execute email marketing campaigns.
- Collaborate with designers to ensure email templates are visually appealing and on-brand.
- Additional responsibilities may include:
- Managing email marketing platforms and tools.
- Growing and maintaining the email subscriber list.
- Staying up-to-date on the latest email marketing trends and best practices.
Qualifications:
- 2+ years of experience in email marketing or a related field.
- Strong understanding of email marketing best practices and principles.
- Excellent writing and editing skills with the ability to craft clear, concise, and engaging newsletters.
- Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) is a plus.
- Experience with A/B testing and email analytics is a plus.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.
- Ability to work independently and manage multiple priorities.
- Passion for email marketing and a desire to learn and grow in the field.
Candidates in the following countries are encouraged to apply:
The Philippines, South Africa, Colombia, Costa Rica, Chile and Argentina
Please apply with your resume and a cover letter outlining your experience and qualifications for this role by navigating to the link below on your browser.
Applications must have a cover letter to be considered. (Fully Remote Role)
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