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Wetpaint is Hiring a Social Media Specialist in Johannesburg

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  • Social Media Specialist
  • Permanent
  • Based at our Bryanston offices

We’re Wetpaint — a creative and technology-driven advertising agency redefining how brands connect with audiences. Our mission is to #LeadTheShift — transforming traditional marketing into emotionally intelligent, tech-powered storytelling.

We’re looking for a Social Media Specialist with strong creative instinct, strategic depth, and a passion for building authentic online communities. This is a hands-on role — perfect for someone who can craft ideas, create content, and manage digital conversations that move people and build brand love.

1. Content strategy and creation

  • Develop monthly and campaign-based social media strategies aligned to brand objectives.
  • Create and manage all organic social media content — including static posts, carousels, reels, videos, and stories.
  • Develop relevant content topics to reach and engage target audiences.
  • Curate, write, and schedule all content in collaboration with design and strategy teams.
  • Maintain a consistent brand tone and visual identity across all platforms.
  • Generate ideas for trending, culturally relevant, and seasonal content.
  • Ensure all content is optimised for each platform’s best practices and performance standards.

2. Community management and engagement

  • Monitor, listen, and respond to users in a timely, brand-appropriate way.
  • Build and nurture communities — cultivating meaningful engagement, loyalty, and advocacy.
  • Engage in active social listening to identify opportunities for conversations, trends, and collaboration.
  • Conduct online advocacy and open streams for cross-promotions or influencer collaboration.

3. Analytics, reporting and optimisation

  • Track, analyse, and interpret social media metrics to evaluate performance.
  • Use data to tweak and optimise strategy, posting schedules, and content direction.
  • Translate anecdotal feedback and audience behaviour into actionable recommendations.
  • Monitor effective benchmarks and emerging best practices to continuously improve results.

4. Continuous innovation and learning

  • Stay ahead of social media trends, platform updates, and algorithm changes.
  • Explore AI and automation tools to improve social scheduling, analytics, and content ideation.
  • Continuously educate the team on new opportunities and best practices.
  • Identify new tools, applications, and creative formats to push brand presence forward.

Requirements

  • 3+ years’ experience in social media management or digital marketing (agency experience preferred).
  • Solid understanding of traditional marketing principles and digital storytelling.
  • Proven experience in content strategy, planning, and community management.
  • In-depth knowledge of Meta (Facebook & Instagram), LinkedIn, X (Twitter), TikTok, and YouTube.
  • Excellent copywriting and communication skills.
  • Demonstrated ability to translate data insights into actionable creative decisions.
  • Strong organisational and time management skills.
  • Collaborative, proactive team player who can also lead content planning discussions.
  • Ability to quickly learn new digital tools and AI-based social solutions.

Desirable / bonus skills

  • Familiarity with AI content tools (ChatGPT, Midjourney, ElevenLabs, Jasper).
  • Experience using social listening and analytics tools (Brandwatch, Sprout, Meta Business Suite).
  • Experience developing UGC or influencer campaigns.

What we offer

  • The opportunity to work on leading South African and global brands.
  • A highly collaborative team that fuses strategy, creativity, and technology.
  • Continuous professional growth in AI-driven marketing and innovation.
  • A culture that celebrates curiosity, bold thinking, and co-elevation.

Please email your CV to [email protected]

to send your profile for the role: Please email your CV to [email protected]

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