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Bina is Hiring a Remote Community & Social Media Specialist in South Africa

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About bina

bina is an online school for ages 4–15, building a category-defining learning experience for families that want more than what traditional or other online schools offer. We’re a small, fast-moving team, currently scaling enrollment ahead of our peak intake season (Aug–Sep 2026). The next 3–4 months are when the year is made.

Why we’re hiring now: we have channel specialists setting strategy and a video editor producing assets, but no single owner of the daily heartbeat — calendar, posting, replies, community. Without one voice doing this every day, our social presence will feel inconsistent and we’ll miss every parent who’s trying to talk to us.

📌 Role type: Full-time

  • Reports to: Marketing Project Manager + Head of GTM
  • Works with: Marketing Project Manager (daily), channel specialists (IG, TikTok, YouTube, Reddit), Video Editor, Automation Specialist
  • Location: Remote

Mission

Own bina’s daily social presence — across Instagram, TikTok, YouTube comments, Facebook, and our owned parent community. Channel specialists set the strategy. The video editor produces assets. You are the single voice that posts, replies, listens, and builds parent-to-parent connection every day. When a parent talks to bina online, you’re the one talking back.

🎯 What this role is: 100% daily social execution + community management — content calendar, cross-platform posting, engagement, listening, UGC sourcing, brand voice.

What this role is not: you don’t set channel strategy (Reddit / YouTube / Instagram / TikTok specialists each own their channel’s direction), you don’t produce videos (Video Editor), you don’t run paid social (Google Ads specialist), and you don’t build marketing automation (Automation Specialist). You execute and respond — beautifully, every day.

What you’ll own

  • Daily content calendar. One unified calendar across all platforms, sequencing drops so that each platform gets the right content at the right local time. Coordinates with channel specialists on direction; coordinates with the Marketing PM on weekly priorities.
  • Cross-platform repurposing. Take one finished asset (a video from the editor, an article from SEO, a post idea from a channel specialist) and adapt it for every platform — cut clips for Reels / TikTok / Shorts, write the IG caption, write the Facebook version, write the LinkedIn post if relevant. Channel specialists provide direction; you do the daily adaptation.
  • Posting + scheduling. Own the scheduler tool (Calude / Buffer / Later / etc.) and the discipline of ‘did we post today across every channel’. The single point of accountability for cadence.
  • Engagement + replies. Comments on IG / TikTok / YouTube / Facebook. DMs across every inbox. Triage: lead-shape messages → forwarded to sales (create a Close lead with inbound_dm source); product questions → answered on-brand; complaints → escalated to Family Success team. Target response time under 1 hour in business hours.
  • Owned community management. bina runs (or will run) an owned community space for parent families. You moderate it: welcome new members, post prompts, surface parent questions to Family Success or Admissions, build the parent-to-parent layer that compounds over time.
  • Social listening. Monitor brand mentions (bina, competitor schools, homeschool / parenting topics) via native platform tools or a listening tool. Surface emerging conversations to the right channel specialist + the Marketing PM so the team can be timely.
  • UGC sourcing. Find parents and students who post about bina, ask permission to repost, build the social-proof library. Every shipped UGC piece is free, on-brand content the video editor doesn’t have to produce.
  • Moments sourcing. Parents share epic stories. Convert them into testimonials with a process we will define.
  • Brand voice consistency. You’re the single voice replying everywhere. Own the brand-voice doc and apply it. Replies feel like one person, not a content farm. A future hire can pick it up from your documentation.
  • Engagement reporting using AI. Weekly snapshot: followers gained per platform, engagement rate per post, top performers, response time on DMs, owned community activity. Channel-level performance + attribution stays with the Tracking specialist; this is the engagement signal layer.

KPIs

  • Posting cadence: % of scheduled posts shipped on time, every platform
  • Engagement rate: tracked per platform, trending up over 90 days
  • DM response time: median under 1 hour in business hours; lead-shape DMs routed to sales within 1 hour
  • Owned community growth: members added, weekly active members, posts per week
  • Inbound DM → lead conversion: how many social DMs become qualified leads in Close (tracked via inbound_dm source)
  • Brand voice consistency: qualitative review by CEO and Head of GTM, sampled monthly

Profile — must-haves

  • 3+ years running daily social media operations for a B2C brand across multiple platforms (IG + TikTok + at least one more)
  • Strong writing — captions, replies, community posts. You can match a brand voice within 1–2 example replies, not 10
  • Comfortable being the single voice — opinionated, on-brand, fast. You don’t need committee approval to reply to a comment
  • Fluent in at least one scheduler and confident on every major platform’s native posting
  • Comfortable working async, remote, with channel specialists you collaborate with (not manage)
  • Calm under volume — when something goes viral or a comment storm hits, you don’t freeze

Profile — nice-to-haves

  • Past community management of a Facebook group, Discord, or other owned parent / family community
  • UGC sourcing + republishing experience
  • Worked alongside channel specialists (vs being the channel specialist) — you know the difference and respect the lane
  • Comfortable in Notion (where the team’s calendar, brand voice doc, and partner index live)
  • Parent / education / family audience experience

How we work

  • Remote, async-first. The team is in US/EU/APAC time zones.
  • Head of GTM owns strategy + budget. Marketing Project Manager owns delivery cadence and unblocks. You execute and respond — within the framework they set.
  • Channel specialists own their channels. You collaborate with them daily but don’t own their strategy. Respect the lane.
  • Outcomes over hours. We don’t care when you work; we care that the calendar ships, DMs get answered fast, and the community feels alive.
  • Small team, single voice. You’re the brand-voice owner. The brand-voice doc you build is one of your most important deliverables — it’s what lets us scale you without losing consistency.

What we offer:

  • Compensation: $2400 USD per month
  • Fully remote role with a globally distributed team, built for deep work and high trust
  • A position at the forefront of global education innovation
  • Start date: as soon as possible
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