5 Ways to Make Money on Facebook In South Africa
A large number of people in South Africa use social media for entertainment purposes, there are a lot of opportunities that can make you money on social media. We are going to learn how to make money on Facebook in South Africa using a list of available tools.
Here are 5 ways you can make money on Facebook in South Africa
1. Monetisation via ads
What is Ads Manager?
Ads manager is an all in one tool for creating ads, this is where you manage how your ads will run, where and how. You can also use this tool to track how well your ads are performing that will lead to you making money from Facebook in South Africa.
Create brand new ads.
Select a tone in which you make your ads to fit your business goal. Upload your advert either as a video, poster or written and review how your ad looks on different devices.
Choose your audience.
Adjust your target audience to be as broad or well-defined as you like on the South African audience.
Set up and manage your ad budgets.
Set an overall budget for your campaign either for each day or the rest of the time the campaign will run.
Run ads across multiple apps.
This can be done automatically, setting your advert across all Facebook family apps to reach more audience which will help you make more money through Facebook in South Africa.
Adjust your campaigns.
Edit your budget, audience, placement options to suit your campaign objective and reach the target audience.
Improve performance with dynamic creativity.
Dynamic creative uses advert components like images, videos, including text and combines them in a way that will suit your South African audience on Facebook.
Test which ads perform best.
Create two options of advertising to determine which one works best for your campaign.
Get real-time insights.
Use reporting tools to manage whether your ads are driving the intended goal, edit or boost according to how they are performing.
2. Selling goods via Facebook marketplace.
When you sell something on Marketplace, you create a public listing that can be seen by anyone on Marketplace and in Feed, search and other places on or off Facebook.
How to sell an item on Marketplace
From your Feed, Marketplace in the left menu.
Click Create new listing, then click Item for sale.
Click Add photos to upload a photo of your item from your computer.
Enter the info about your item. To mark an item as Free, you can enter 0 as the price.
Click Next. If Next is grayed out, make sure you’ve entered the information that’s required.
Click Publish to post your Marketplace listing.
There are things you cannot advertise on the market place unless you know a way to put them in a way that they won’t be banned. Things like service selling(non tangible things), selling animals, health care products and recalled products are prohibited.
3. Using traffic you generate to your business in Order to make money from Facebook in South Africa.
Awareness: Learn how to build a brand awareness dashboard for your ads to better understand your campaign progress. Consider using the “get directions’ button for local awareness ads.
Traffic: Drive traffic to your intended destination which can be either website, app, Instagram profile and more. You can do this by providing links on your adverts.
Engagement: Decide where you want to send people who click on your ad, such as your website, or to start a conversation with your business on Messenger or WhatsApp.
Leads: Lead magnet objective will provide you with optimisation features like App promotions, In-app purchases and sales.
App promotions: useful for someone who wants to boost their app installs and in-app purchases. You can run awareness for a new app that you want to advertise for your South African Audience..
In app promotions campaign objectives will be effective when you have the data of people who are likely to purchase your product or service – website visitors, users engaged with your brand on social media..
Use the right call-to-action button
Add a number to call or WhatsApp number that your clients can use for enquiry. This will help your clients feel like you care about them.
Set up a saved reply
This is used for answering frequently asked questions. These are message templates you create, save and re use when you respond to page messages.
4. Utilize tools such as facebook ads to get sales.
Determine budget
You have to understand that all this work from the brand awareness campaign is intended to generate sales for your business to make money through Facebook in South Africa. Review your sales goals for a specific period then estimate the number of leads, cost per lead and all the Facebook Ads budget required.
Here is an example; If you want to earn R6900 in revenue in the next 30 days and each of your products costs R300, then you must sell 23 units.
If your ad campaign directs people to a landing page or sales page with a conversion rate of 5%, you need at least 400 page views.
20/ 5% = 400
Assuming the cost of each page view is $0.75, your approximate budget is $300.
400 * $ 0.75 = $300
This is just an estimation, it can either go higher or lower depending on the factors that impact the budget.
The best way to optimize your budget effectively is to consider the different ad budgets and the right time to use them. For example;
- Daily budget
- Lifetime budget.
- Campaign budget
- Ad set budget
How to use Facebook ads to increase sales?
- Stand out with great Ad creative.
- Keep your text short and sweet but with a clear message
- Make your videos and images in high resolution to complement your message
- Your headlines must be short and clear to better explain you ad
- Call to action
How to run ads to get sales from Facebook in South Africa?
- Follow this tips;
- Know your audience
- Define a goal
- Meet people where they are
- Give customers what they want
- Take people to the right place
- Focus on targeting and optimization
- Use multiple channels
- Collect data, improve and repeat.
How to create a Facebook Ads strategy that converts into sales and helps you make money from Facebook in South Africa
Define campaign goals.
Determine budget.
Identify the audience and set up a conversion funnel.
Break your audience up into segments.
Design your ads.
Track Conversions.
Omni-present content campaign.
Use lead ads to build your marketing list.
Collaborate with brands
Step 1:
Set up your profile
Step 2:
Help brands discover you
Step 3:
Look for project invitations
Step 4:
Respond to brands you’re interested in
Branded Content Tool
Apply for access to the Branded Content Tool on Facebook. After you are granted access, you’ll be able to tag brands you partner with in your posts.
Connect with brands looking to promote their products and services. Branded content tools make it easier to get discovered for paid partnerships and unlock the earning potential of your presence across Meta platforms.
Promote existing deals
- Alert followers about your current paid partnerships by using the Branded Content tags on Facebook and Instagram.
- Be discovered by brands
- Help brands discover and partner with you by viewing your interests in the Creator Marketplace.
- Earn a sustainable income
- Get paid when you introduce your followers to brands whose products you love and share.
- Connect with brands looking to promote their products and services. Branded content tools make it easier to get discovered for paid partnerships and unlock the earning potential of your presence across Meta platforms.
5. Other ways of earning extra money on Facebook in South Africa
Subscriptions; this can help you receive consistent , predictable earnings through giving your followers an opportunity to support your business. Subscriptions provide a direct and flexible way for fans to support you and connect more deeply with your work.
Add more benefits that will make your biggest fans feel like they are part of the family, like a subscriber-only Facebook Group, or offer exclusive content like Lives, behind-the-scenes views, and more.
Facebook Stars; For every star you receive, creators earn 1 cent from Meta. This is an opportunity that lets fans express love towards creators and gives creators the ability to show love back. The Stars universe has expanded from live broadcasts to multiple content types, including Reels, on-demand video, and more.
Engage your fans with on-demand video, live broadcasts and Faceboo