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Social Media Executive for BoyleSports | Remote SA – CT

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Who We Are:

BoyleSports is the largest and most successful independently owned bookmaker on the island of Ireland. Founded in 1989 by John Boyle, the business has grown to over 370 shops in Ireland and the UK, with an extensive online betting and gaming business operating in multiple international jurisdictions.

BoyleSports HQ in the Republic of Ireland is located on the outskirts of Dundalk, and we currently employ over 2500 staff throughout Ireland and the rest of the world. With offices in Ireland, Gibraltar, South Africa and the Philippines, BoyleSports truly is a Global player within the Betting and Gaming industry.

Job Title: Social Media Executive

Department: Brand & Advertising

Reports to: Head of Marketing_ South Africa

Location: Cape Town, Hybrid

The Role:

As our new Social Media Executive you will be working as an integral part of the Social Media Team, creating content which supports the ongoing growth of all social channels. You will need a strong social media background with excellent knowledge of sports and betting.

This is a full-time role that may at times includes some evening and weekend work to cover live sports and key sponsorships.

Key Responsibilities:

  • Creating detailed social calendars in support of key sports events, tournaments, and fixtures.
  • Supporting the growth of Gaming related products by creating a detailed Gaming calendar.
  • Creating engaging and entertaining original content, both written and visual.
  • Creating live reactionary content alongside planned content to complement overall marketing campaigns and strategy.
  • Stay up to date on current events and have the ability to creative engaging content tapping into topical discussions related to sports and gaming within South Africa.
  • Creating concepts for BoyleSports’ social campaigns ensuring the company stands out from competitors.
  • Managing BoyleSports’ social media channels including daily Facebook, Twitter, Instagram, Tik Tok, and other social media platform activity adhering to brand tone of voice.
  • Managing and curating content from external contributors and brand ambassadors.
  • Off-site live social coverage and video capture of BoyleSports sponsored events which may include travel.
  • Community management across Meta, X, Instagram, Tik Tok and other social media platforms.
  • Provide monthly competitor reviews identifying trends, offers, promotions available at competitors which should be considered by BoyleSports.
  • Provide weekly, monthly and quarterly reports looking at channel performance and competitor activities.

Requirements:

  • Experience in managing social media accounts for an online business.
  • Excellent written skills with an in-depth knowledge of sport.
  • Candidate must have a genuine interest in all types of sport.
  • Excellent judge of humour and passion for entertainment.
  • Creative thinker and prolific idea generator.
  • Experience with photo editing software e.g. Canva/Photoshop
  • Previous experience in a similar role.
  • A marketing and publishing mindset, with the most important aspect being to think “customer first”.
  • An excellent working knowledge of sports & gaming products.
  • A passion for new technology tools and usage of those tools.
  • Needs to be continually learning the latest platforms, technology tools and marketing solutions.

BoyleSports is an equal opportunities employer, and we welcome applications from all suitably qualified persons.

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