Content Writer for Flowz | Remote SA

Position Overview:

We are seeking a talented Digital Marketing Content Writer to join our team. The ideal candidate will have a passion for luxury brands and possess exceptional writing skills to create compelling content that aligns with our brand identity. As a Digital Marketing Content Writer, you will be responsible for crafting engaging and sophisticated content across various digital platforms to enhance our brand presence and drive customer engagement.

Key Responsibilities:

1. Content Creation:

Develop high-quality, creative, and on-brand content for digital marketing initiatives, including website copy, blog posts, social media content, email campaigns, and other digital channels. Ensure that all content reflects the luxury and premium positioning of the brand.

2. Brand Alignment:

Maintain a deep understanding of the brand’s identity, values, and target audience to create content that resonates with our luxury market. Collaborate with the marketing team to ensure consistency in messaging and brand representation across all digital platforms.

3. SEO Optimization:

Incorporate SEO best practices into content creation to enhance online visibility and drive organic traffic to the website.

4. Market Research:

Stay informed about industry trends, competitor activities, and emerging digital marketing strategies to continuously improve content effectiveness.

5. Collaboration:

Work closely with the graphic design team to ensure visual and textual harmony in digital assets. Collaborate with other marketing professionals to align content strategies with broader marketing goals.

6. Analytics and Optimization:

Monitor the performance of digital content using analytics tools and use data-driven insights to optimize future content strategies.

Qualifications:

• Bachelor’s degree in Marketing, Communications, English, or a related field.
• Proven experience as a digital marketing content writer, preferably within the luxury sector.
• Exceptional writing and editing skills with a keen eye for detail.
• Strong understanding of SEO principles and their application in content creation.
• Familiarity with digital marketing trends, tools, and platforms.
• Ability to work independently and collaboratively in a fast-paced environment.
• Creative thinking and a passion for luxury brands.

The working hours are dependent on the client, with potential shifts ranging from 3 pm to 12 am, 5 pm to 3 am, and/or 7 pm to 4 am South African time (SAST). Please note that working hours are based on the US time zone.

If you’re a dedicated professional who excels at building client relationships and driving results, we invite you to join our team.

If you have samples of your writing, please share your portfolio. Particularly examples of B2B content, long-form and short-form copy, as well as social media writing.

To apply, complete your application here: https://forms.gle/6q5fbKsSfR8UaAfS7