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Social Media Manager for IWG | Remote SA

Remote Work can be based in South Africa, Poland, Portugal, Czech Republic, Romania, Malta, Cyprus

Job purpose

This person is responsible for managing IWG’s presence on LinkedIn and all social media platforms. You will create content, schedule posts and engage with our audience to optimize our ROI.

Job scope

By analyzing platform specific metrics you will optimize our execution strategies and tailor content to specific audiences. Specific duties will include;

  • Develop and execute LinkedIn strategies to increase brand engagement and conversion of enquiries to generate demand.
  • Timely reporting and campaign development, management and execution of campaigns.
  • Create and optimize LinkedIn profiles for individuals and businesses, ensuring alignment with branding and objectives.
  • Manage LinkedIn advertising campaigns, including budget allocation, targeting, and performance analysis.
  • Generate compelling content for LinkedIn posts, articles, and sponsored updates to drive audience engagement and lead generation.
  • Monitor LinkedIn analytics to track key performance metrics and identify areas for optimization.
  • Stay updated on LinkedIn platform updates, trends, and best practices to continuously improve campaign effectiveness.
  • Conduct research and explore opportunities on other social media platforms to enhance overall social media presence and support business objectives.

Background and experience

  • Proven expertise on LinkedIn and social media to deliver significant increases in revenue.
  • LinkedIn professional certification is an advantage.
  • High drive, tenacious and excellent communication skills.
  • Works collaboratively with colleagues from other teams to deliver results.
  • Able to work independently.
  • Resilient and self-motivated.
  • Ambitious and career motivated.
  • Strong analytical skills.

About the company

IWG has been at the forefront of flexible working for more than 30 years. With over 3,500 locations around the globe, spanning brands including Regus, Spaces, Signature and HQ, we have made it possible for businesses of all sizes to make the transition to hybrid working, empowering employees to work wherever and whenever is most convenient.

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