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4 Free Courses to Boost Your Chances of Landing a Sales Job in South Africa

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One of the most competitive industries in South Africa is a sales job, penetrating the job market can prove to be a hustle hence why it is important for job seekers to boost a CV that will set them apart from multitudes of applications that come in everyday. Enhancing your skills through online courses is one of the ways you can stand out from other sales candidates in the job market. In this blog, we will discuss four free courses that can help you strengthen your capabilities and enhance your skills to become the best candidate for a sales job in South Africa.

Introduction to Sales Techniques by LinkedIn Learning

Course Benefits

“Introduction to Sales Techniques” is one of the various free courses that LinkedIn Learning offers for job seekers who are willing to increase their skills. The course is an exceptional choice for beginners in South Africa who need to sharpen their selling techniques. This sales course aims to provide beginners with fundamentals of selling, building meaningful connections, handling complaints and increasing your sales performance. 

Learning objectives:

  • Basics of sales psychology and buyer behavior
  • Learn the techniques for effective communication and persuasion
  • Strategies for handling disputes and successfully closing sales

Course Duration: 1 hour

How to Access It The Free LinkedIn Course in South Africa:


If you have a LinkedIn account, sign up for a free month on LinkedIn Learning to get the course for free. The course is beneficial for job seekers who are new to sales or the ones looking to sharpen their skills to stand out on the South African job market.

HubSpot Sales Training: Inbound Sales Certification

Course Benefits

Hubspot sales training is a globally recognized credential that can boost your CV while it helps you transform your approach to different buying behaviors, identify the right buyers and prospect to target. This hubspot course will help your sales performance while making you an asset to the sales industry in South Africa.

Learning objectives:

  • How to identify and connect with potential leads
  • Techniques on how to approach different customers according to their behavior 
  • Demonstrating expertise for closing inbound sales effectively

Course Duration: Around 2 hours

How to Access The Free Hubspot Course In South Africa:

This course is a free course that will help you use CRM and the core features of sales. Just create an account with Hubspot Academy and you will have access to all the free courses  offered with certification.

3. Sales Training: Building Your Sales Career by Coursera

Course Benefits

Whether you are getting started on your new sales job or thinking of advancing your skills, Coursera offers this course to provide you with a valuable perspective on your sales career. The course covers the inbound sales methodology used by multitudes of professionals to kickstart their successful sales career. This online sales course is created by a reputable University of California and might look good on your CV when penetrating the South African sales industry.

Course benefits:

  • Exploring the most important sales skills like prospecting, presenting, and closing
  • Personal development strategies for building a successful career in sales
  • Tips on networking and relationship building
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects

Course Duration: 6 hours to complete

How to Access The Coursera Course In South Africa:

Most Coursera courses have a study fee but a great way to gain knowledge without paying is with ‘’Audit” mode, an option you can choose when you enroll.

4. Fundamentals of Digital Marketing by Google Digital Garage

Course Benefits

The internet has given us an opportunity to market our businesses online and reach a higher number of prospects compared to traditional door to door marketing which is essential in the sales industry in South Africa. This free online sales course is necessary for entry-level and beginner marketers  providing them with the basics requirements to market themselves successfully.

Course benefits;

  • Basics of SEO, SEM, and social media marketing
  • Learn the basics of digital marketing with video tutorials and practical exercises
  • Learn the methodology of reaching and engaging customers online
  • Practicals on how to measure and analyze digital marketing efforts

Course Duration: Around 40 hours to complete (self-paced)

How to Access It:

Create a Google Digital Garage account to start learning this online sales course for free. The learning resource allows you to learn and study at your own pace with your own focus. This course is essential for sales professionals who want to increase sales through digital marketing.


Are These Free Courses worth it in South Africa?

Taking extra learning measures by doing these online courses gives sales employers in South Africa the impression that you are committed to professional growth  and willing to go an extra mile to achieve what you want. Gaining online sales certifications from well known platforms mentioned above also revamp your skills while forming an outstanding impression on your CV. 

Start one of these free courses today and take the first step towards landing your ideal sales job in South Africa.

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