Social Media Executive for Sporty Group | Remote SA
SportyBet is seeking a passionate and skilled Social Media Executive to join our growing media team. This role is perfect for someone who is enthusiastic about football, knowledgeable in sports betting, and experienced in managing and expanding social media communities across different platforms.
As our Social Media Executive, you will be responsible for executing and refining our social media strategy to boost our brand’s visibility, engage our audience, and enhance customer acquisition and retention. You will focus heavily on building and nurturing our communities on Telegram, WhatsApp, Instagram, Twitter, and Facebook, alongside exploring other potential digital platforms.
Responsibilities
- Develop and execute robust social media strategies tailored to each platform, ensuring alignment with our overall media and marketing goals and SportyBet’s brand guidelines
- Take charge of our social media channels, creating dynamic and engaging communities centered around football and betting
- Create and curate high-quality, engaging content across all channels, with a strong focus on football-related topics to attract and retain our target audience
- Manage social media advertising campaigns, optimising for performance and ROI
- Monitor trends in social media tools, applications, channels, design, and strategy within the sports betting and football industry
- Build relationships with influencers, sports personalities, and local football communities to boost brand visibility and engagement
Requirements
- Fluent in English, with excellent communication skills
- Proven track record in managing social media for brands in the sports or betting industry
- Creative and innovative in developing social media campaigns that appeal to football fans
- Exceptional organisational skills, capable of multitasking in a fast-paced environment
- Strong analytical skills, able to derive insights from data to inform strategies
- Self-driven, proactive, and comfortable working independently
- Knowledge of the sports betting and online gaming industry is a significant plus