PR & Social Co-ordinator for Cotton On | Onsite JHB
These expectations drive my success:
- I implement social strategies in line with the marketing plan, to drive sales and elevate the Brand across all markets.
- I plan, schedule and create on-Brand, trend-relevant integrated content that engages our customer and influences purchasing behaviours.
- I adapt social media activities in response to customer behaviours, trends and campaign engagement.
- I partner with stakeholders to take briefs and develop innovative, creative content that aligns to Brand DNA and Global or local strategy.
- I manage asset and content production for social media activations, delivering excellence in quality standards.
- I prepare and present analytical audience reports and insights, making recommendations to inform strategic decision making.
- I meet expectations, review performance, seek feedback and follow up using the Group Performance Framework.
- I follow the COG Way and am an ambassador for our Brand and products.
- I look after myself and others, and work in alignment with our Safety Matters Framework.
My performance is measured on:
- Campaign sales
- Deliver social strategy
- Brand identity/DNA protected
- Increase customer reach, engagement and brand awareness
- Social revenue
- Values
- Team engagement
- Team retention
- Team annual leave taken
- Team succession
Skills I need to perform are:
- Judgement
- Relevant degree or equivalent years of experience
- Omni-channel experience
Culture champion
Personal effectiveness
Initiative
Problem solving
Drive
Excellence in execution
COG Induction Creds