Digital Marketing & Content Creation Specialist for DogsThat | Remote Worldwide

Come join the team that is making life better for dogs and their owners everywhere.

The DogsThat team is a diverse, fast moving, and passionate group who is looking for a Digital Marketing & Content Creation Specialist to join the team. 

Hours are Monday to Friday 9 am – 5 pm ET. (may include occasional hours outside that work week)
We are looking for someone who wants to grow with our team alongside our entrepreneur Susan Garrett and be a part of our vision to improve the lives of dogs and dog owners by helping them understand each other better. 

We’re a heart driven company, and believe that our community and student’s experience and success is one of the main contributing factors to our future success.

Key Responsibilities:

• Digital Marketing Strategy: Develop and implement comprehensive social media digital marketing strategies to increase brand visibility and drive growth.
• Social Media Management: Overseeing all social media accounts and ensuring consistent posting schedules.
• Content Creation: Developing creative and engaging content, including graphics, reels, and videos across all social media platforms (Facebook, Instagram, TikTok, Linkedin, Pinterest, Threads, YouTube)
• Content Marketing: Plan, create, and distribute valuable, relevant, and consistent social media content to attract and engage a clearly defined audience. Optimize content for SEO and lead generation.
• Graphic Design: Creating graphics for eBooks, posters, ads, and other digital/print materials.
• Brand Consistency: Ensuring all content aligns with DogsThat/Shaped By Dog branding.
• Community Engagement: Interacting with followers, responding to comments, and fostering a sense of community.
• Strategy Development: Implementing social media strategies to increase brand visibility and engagement. Following up on social media trends, algorithms and always looking for opportunities for DogsThat growth.
• Analytics: Monitoring social media metrics to track performance and adjust strategies accordingly. Understand UTM creation, GA4 reporting.
• SEO Knowledge: Understanding of SEO principles to optimize social media profiles and content for better visibility.
  

Additional Skills and Qualifications:

• Remote Work Experience: Proven ability to work independently and manage time effectively in a remote setting.
• Attention to Detail: have a keen eye for detail and are passionate about serving both a team and a very large dog-loving community
• Collaboration: Ability to work collaboratively with other team members, including the current Social Media Coordinator.
• Technical Skills: Proficiency in Canva. AI tools for copy and reel creation. Familiarity with GSuite, Slack, ManyChat and Adobe Creative Suite also an asset.
• Communication: Excellent writing, grammar, and communication skills for creating compelling posts and engaging with the audience.
• Adaptability: Flexible with working with a small team and understanding there is a lot of cross-functional task sharing. Able to take on a multitude of varying tasks.
• Affinity for Reinforcement-Based Dog Training: An affinity for reinforcement-based animal training and ideally familiarity with Susan Garrett’s methods.

What we look for in a team member:

• Agile, humble, trustworthy, and a team player.
• Flexibility for taking on tasks that fit outside of the traditional Digital Marketing & Content Creation Specialist roles
• Be self-motivated and take initiative.
• Willingness and desire to learn.
• Are able to work in East Coast Timezones
• Fluency (written and verbal) in English.

This job is probably not for you if…

• You get easily distracted and need to be closely managed on a daily basis.
• You do not have good time management skills or ability to be organized.
• You are fazed by shifting priorities.
• You don’t enjoy trying new things in technology or trying new tactics to improve efficiency.
• You do not have experience working from home, in a virtual team, or in an agile development environment.
• You do not have attention to detail or a high level of follow through.
• You do not like dogs or communicating with people from all over the world!
  
  Note: There will be times where it’s all hands on deck for planned activities, and times when we meet outside our own time zone. Flexibility is a must as this position may need a level of responsiveness outside of the normal work week and standard work hours during three to four events a year. 

Benefits of working at DogsThat

• Remote
• Work with a diverse and inclusive team from around the world where ideas are encouraged and heard.
• Supportive and positive work environment
• Varied and interesting projects.
• Opportunity and encouragement to grow and improve your skill-set.
• Monthly fun team Luna Park (virtual musical bingo and other fun team activities).

DogsThat Impact & Equity

Here at Say Yes/DogsThat we recognize and celebrate the diverse backgrounds of any identity or life experience of our team, our students and our worldly community. 

As an online team we strive in our actions and behaviours together to be congruent and in alignment with our personal and professional values as we pursue the mission and vision. 

We acknowledge the growing potential of each of us in developing an environment of learning, collaboration, caring and trust for each other be it within our team or serving our community. 

We are guided by our cultural values as we move toward inclusion and equity which are personal growth, pride for our work, personal integrity and practicing kindness toward each other.

If this sounds like your kind of place, apply with your resume to careers@dogsthat.com.

With answers to the following questions:

1. What appeals to you about this job description?
2. What is your expected salary range?
3. Are you a current or past Susan Garrett student?
4. How proficient are you with Canva?
5. How proficient are you with creating Instagram Reels from existing video content?

We thank all applicants for their interest, however, only applicants selected for an interview will be contacted.