COPYWRITER INTERN for Pineapple | Onsite JHB
About Us:
Pineapple Tech PTY LTD is a dynamic and innovative short-term insurance company that leverages technology to provide exceptional insurance solutions to our customers. We believe in making insurance simple, transparent, and accessible to all. As we continue to grow, We are currently seeking a professional and experienced Copywriter to join our dynamic and growing organization.
Position Overview:
The purpose of the Copywriter Intern role is to support and enhance the brand’s messaging across various digital and print platforms. This position involves crafting compelling and engaging content, including blog posts, scriptwriting, marketing copy, and more, to elevate the brand’s voice and connect with the target audience. The intern will also contribute to developing and implementing content strategies that align with marketing objectives, engage audiences, and support brand storytelling. By participating in creative writing projects and analyzing content effectiveness, the intern gains valuable industry experience and insights into effective copywriting.
KEY OBJECTIVES AND RESPONSIBILITIES:
General Duties and Responsibilities of a Copywriter Intern of Pineapple Tech (Pty) Limited:
Content Creation:
- Assist in creating written content, including blog articles, scriptwriting, marketing copy, and more. Ensure a consistent and engaging voice that aligns with the brand’s strategic goals.
Copywriting:
- Develop and write compelling copy that reflects the brand’s voice and identity. Tailor content to suit the specific nuances of each platform. Ensure all content is engaging, on-brand, and optimised for platform-specific audiences.
Content Strategy Formulation:
- Collaborate with the marketing team to craft and refine content strategies to increase brand visibility and engagement. Learn to apply strategic planning skills to real-world writing projects.
Creative Campaigns and Initiatives:
- Contribute to brainstorming and strategy sessions with innovative ideas for content campaigns and initiatives. Help develop creative concepts that drive interaction and achieve marketing objectives.
Engagement Enhancement:
- Implement and assist in strategies designed to enhance audience engagement and interaction through written content. Apply best practices and innovative techniques to foster community growth and engagement.
Optimisation of Written Content:
- Assist in creating specific strategies for optimizing written content across various platforms, ensuring each piece of content is crafted to achieve maximum reach and impact.
Keeping Abreast of Content Trends:
- Stay updated on current and emerging content trends and best practices within the industry. Incorporate this knowledge into daily operations and strategy development to keep the brand’s content activities ahead of the curve.
Qualifications:
- Bachelor’s degree or Diploma in Copywriting , Languages , Journalism or a related field .
- A course in copywriting, languages, journalism would be beneficial
Skills :
- Strong organizational and time-management skills to manage various tasks efficiently.
- Excellent communication and interpersonal skills for effective collaboration with stakeholders and employees.
- Detail-oriented with a high level of accuracy and attention to detail
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook).
- A proactive and positive attitude, demonstrating a willingness to learn and adapt to processes and procedures.
- Basic Design Skills
- Creative and Innovative