The International School of Cape Town is Hiring a Marketing Manager

The International School of Cape Town (ISCT) is seeking a dynamic and strategic Marketing Manager to lead, plan, and implement all aspects of the school’s marketing and communications, effective 1 September 2025. This hands-on role combines strategic oversight with daily execution and is responsible for managing internal and external marketing and brand strategies, developing compelling content, and upholding the school’s brand. The successful candidate will play a key role in increasing the school’s visibility, enhancing enrolment interest, and engaging both current and prospective families, positioning ISCT as the school of choice in the Southern Suburbs and surrounds.

Key Responsibilities:

Marketing Strategy & Planning

• Develop and implement a clear annual marketing and communications plan aligned with the school’s strategic priorities.
• Promote the school’s unique offerings, achievements, and values to current families, prospective families, and the broader community.
• Identify marketing opportunities based on enrolment trends, feedback, and digital engagement analytics.
  

Brand Management & Design

• Ensure consistent use of the school’s brand, logo, colours, fonts, and tone of voice across all platforms and materials.
• Create and manage visual and written content for print and digital media (brochures, signage, newsletters, presentations, etc.).
• Work with external designers or suppliers when specialised design or print work is needed.
  

Digital & Social Media Management

• Manage the school’s website, keeping content updated, user-friendly, and aligned with SEO best practices.
• Run the school’s social media channels (e.g., Facebook, Instagram etc.), including content planning, design, posting, and engagement.
• Monitor online presence and reputation, responding appropriately to comments, reviews, or public queries.
  

Content Creation & Storytelling

• Capture and share stories that reflect school culture, academic achievement, community events, and learner success.
• Photograph and document school events, maintaining a well-organised photo and video archive.
• Draft copy for newsletters, social media captions, marketing materials, and press releases.
  

Event Promotion & Support

• Coordinate marketing aspects of key school events (e.g., Open Days, performances, fundraisers).
• Prepare signage, invitations, and promotional materials to support attendance and engagement.
  

Stakeholder Communication

• Support communication with current families via newsletters, WhatsApp broadcasts, and the parent portal.
• Liaise with academic staff, admissions, and leadership to stay informed of upcoming activities and communication needs.
• Build and maintain relationships with suppliers, media, and community partners where needed.
  

Preferred Attributes:

• Strategic thinker who can also implement day-to-day tasks independently.
• Excellent communication, writing, and proofreading skills.
• Creative eye for layout, visuals, and presentation.
• Skilled in social media, digital content tools (e.g., Canva, Mailchimp, Meta Business Suite).
• Ability to balance multiple deadlines with flexibility and initiative.
• Friendly, professional, and approachable manner that reflects the ethos of a school environment.
• Strong understanding of how to communicate with both prospective and current parents.
  

Qualifications & Experience:

• Diploma or degree in Marketing, Communications, Graphic Design, or a related field.
• 5+ years experience in a marketing, communications, or school-facing role.
• Experience in an independent school or education context is advantageous.
• Proficient in MS Office, Google Workspace, and basic graphic/design platforms.
  

Working Conditions:

• Full-time position during school terms; some flexibility required for evening/weekend events.
• May be asked to attend Open Days or key school events outside of standard hours.
• Expected to take photographs and attend school functions regularly.

If this position is of interest to you, please fill in the online Google form found here.

Closing date: Sunday, 27th July 2025