Ford South Africa is Hiring a Social Media Specialist in Pretoria | Hybrid Schedule

• Project management
• Influencer and Agency management
• Communication skills
• Analytical and creative thinking
• Teamwork
• Experience with social listening tools
• Experience working with influencer marketing campaigns.

Responsibilities

• Social media strategy development and implementation
• Develop and implement social media strategy aligned with overall marketing objectives and brand guidelines. 
• Stay up-to-date on the latest social media trends, best practices, and algorithm updates.
• Propose and implement new social media initiatives to increase brand awareness and engagement.
• Manage social media accounts across various platforms (Facebook, Instagram, X, LinkedIn, YouTube, TikTok, etc.). 
• Content creation and management
• Create engaging and high-quality social media content, including text, images, videos, and stories, tailored to each platform’s audience and best practices. 
• Manage the social media content calendar and ensure timely posting.
• Use relevant hashtags, keywords, and other SEO strategies to optimise content reach and visibility.
• Ensure agency respond to comments and messages from followers in a timely and professional manner.
• Monitor social media mentions and manage online reputation.
• Community management3.1 Build and nurture online communities around Ford South Africa’s brand.
• Engage with followers, respond to comments, and foster conversations.
• Identify and address any negative feedback or crises promptly and effectively.
• Social media advertising
• Manage social media advertising campaigns, including ad creation and performance tracking
• Optimise ad campaigns to reach target audiences and improve ROI 
• Analytics and reporting
• Track social media KPIs and provide regular reports on campaign performance. 
• Analyze data to identify trends, insights, and opportunities for improvement.
• Use analytics to inform future social media strategies

Qualifications

• Bachelor’s degree in marketing, Communications, or a related field. 
• 2-3 years of relevant experience in a social media management role. 
• Experience in the automotive industry a plus. 
• Proven ability to develop and execute successful social media campaigns. 
• Deep understanding of social media platforms and their algorithms. 
• Excellent written and verbal communication skills. 
• Strong content creation skills (text, image, video). 
• Experience with social media advertising platforms (e.g., Facebook Ads, Google Ads). 
• Strong analytical skills and ability to interpret data. 
• Ability to work both independently and as part of a team. 

About Us

At Ford Motor Company, we believe freedom of movement drives human progress. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career and help us define tomorrow’s transportation.